Project: Shark Ninja Summer of Sport.

Summer of Sport was a fully integrated 360° campaign spanning TV, social media, retail, and DOOH/OOH platforms.

SharkNinja set out to position itself as the go-to brand for at-home hosting during UEFA Euro 2024.

Although Shark and Ninja operate under the same company umbrella, this campaign marked the first time the two brands had collaborated—despite offering distinct product ranges across different categories.

To bring the campaign to life, we enlisted four well-known celebrities: three legendary footballers—Peter Crouch (UK), Thierry Henry (France), and Bastian Schweinsteiger (Germany)—alongside Abbey Clancy, a prominent fashion and TV personality (and Peter Crouch’s wife).

Together, they engaged in a lighthearted competition to determine who could host the best summer gathering, showcasing their hosting skills using Shark and Ninja products.

Stills and Playbook 

OOH

Web / DTC