Project: The Football Pen

Client: Radio.net

Brief: Create a fun raffle to promote that we will be streaming the live world cup games.

The Answer: In summer 2018 the German people struggle to combine their two major dedications football and work.
Because with the 2018 FIFA World Cup taking place in Russian time zones, play times will clash with German working hours.
But we found a way to bring work and football together. An undercover radio device inside a ball pen. Once it’s connected to a mobile via Bluetooth, people can bite on the end of the pen and thanks to bone conduction technology enjoy a private broadcast nobody else can hear.

Winning: 1x Cannes, 1xD&AD, 2x Clio, 2x ADC, 3x Eurobest, 3x Clio, 7x New York Festival