Project: Pepsi Light

Pepsi Light means full taste with almost no calorie.
Following our central Pepsi idea „Live for now“ we transform this message into iconic moments. Active, spontaneous, almost weightless moves and moments full of carefree joy as they happen in sports such as tricking, parkours, breakdancing.
Essential part of these moments: The Pepsi Light Logo.
Winner of 35 International awards. Cannes, New York Festival, Art Directors Club, D&AD and Clios