Project: Simulate your Senses.

Client: 5Gum

Challenge:
To relaunch 5Gum in Germany using the 'Simulate your Senses' positioning developed in the USA.

Solution:
A multi-sensory Virtual Reality Installation with haptic feedback.

“Experience 5Gum” combines Oculus Rift + Kinect camera + Live 3D visuals + Bespoke sound design + Scented air + A Harness + A Shipping container to create a sensory overload that culminates in letting users experience the sensation of flight.

Visitors are loaded into a specially built harness inside a customized shipping container. Users touch, smell, see, and hear their way through futuristic, abstract, and atmospheric worlds. Each of the worlds are based on one of 5Gum’s flavours—Peppermint, Orange, Citrus, and Berry—exploring and interacting with frozen, volcanic, lava, and electric landscapes.

Combining the Kinect camera with the Oculus Rift allowed us to add a visual representation of hands into the live 3D experience seen in the Oculus Rift. This is important as it adds a natural layer of interactivity. Users feel their way around the worlds of 5Gum firing thunderbolts from their hands.