Project: Shark Ninja F1 Apple Partnership.

SharkNinja proudly became the official sponsor of the upcoming F1 movie starring Brad Pitt.

Our branding was prominently featured on the Apex GP race car as well as on Brad Pitt’s racing overalls, cementing our presence in this high-octane collaboration.

To celebrate the partnership, we launched a series of limited-edition products inspired by the Apex GP car’s striking livery—bringing Formula 1 design into the homes of fans.

To promote our brands under one brand umbrealla and both the exclusive product line with the film, we rolled out a multi-channel campaign across TV, social media, our website, and out-of-home (OOH) placements. At the heart of the campaign was our bold creative idea: PERFORMANCE NEVER RESTS—a slogan that not only captures the relentless energy of Formula 1, but also reflects SharkNinja’s own internal philosophy of innovation and delivering top-tier performance for our customers.