Project: Baking App (Backen in German)

Client: Dr Oetker

CHALLENGE:
These days, traditional recipe books are being replaced by mobile devices in the kitchen. Six out of ten hobby bakers now use a mobile device while cooking. But with many more mobile devices in the kitchen, the problem is their screens don‘t go particularly well with working hands covered in flour, eggs, butter and chocolate.
IDEA:
The first baking app with touchless gesture control, to keep hands free for baking and screens free from mess.
 

Winning: 2x New York Festival, 2x Webbys & 1x Effie