Project: P&G - Braun Category Repositioning.

Repositioning the Braun Female Category through a Comprehensive 360° Campaign

We are repositioning the Braun Female category with a fully integrated 360° campaign spanning TV, social media, retail, e-commerce, and out-of-home (OOH) channels.

The campaign is rooted in a powerful human insight: women often face daily doubts about their appearance and beauty. To address this, we launched a bold movement—led by brand ambassador Jessica Alba—encouraging women to #BREAKFREE from these doubts and anything else that holds them back. Jessica Alba’s role as the face of the campaign brings authenticity, empowerment, and broad-reaching influence to our message.