Project: Pepsi Light

Pepsi Light means full taste with almost no calorie.
Following our central Pepsi idea „Live for now“ we transform this message into iconic moments. Active, spontaneous, almost weightless moves and moments full of carefree joy as they happen in sports such as tricking, parkours, breakdancing.
Essential part of these moments: The Pepsi Light Logo.

Winner of 35 International awards. Cannes, New York Festival, Art Directors Club, D&AD and Clios

 

Pepsi_IconicMoments_Skateboard_CMYK
Pepsi IconicMoments_Breakdance_CMYK
Pepsi_IconicMoments_Parkour_CMYK

Selected Works

Pepsi | Iconic momentsArt Direction

Shark Ninja | F1360 Campaign

Shark | Courtney Cox360 Campaign

5Gum | Simulate your Senses'Digital Activation & Experience

Bombay |Spirit in a BottleCommerce & Digital

Dr Oetker | Baking AppApp Design & Development

Getty | Repicturing HomelessDigital Experience

Radio.net | Football PenDigital Experience