Project: Shark | Clean Freaks.

Shark Clean Freaks with Courteney Cox
We launched a Shark campaign titled Clean Freaks, featuring Courteney Cox as the face of the initiative. Best known for her role as Monica on the iconic TV show Friends—a character famously obsessed with cleanliness—Courteney also happens to be a self-proclaimed clean freak in real life, making her the ideal ambassador for the campaign.

The campaign celebrated those who proudly embrace their love for a clean home and a healthy lifestyle. The twist? Shark products are so effective, they do most—if not all—of the hard work for you.

So the question became: If Shark handles the cleaning, what are clean freaks supposed to do now?

The campaign ran across TV, online video (OLV), social media, and retail channels.

TV / OLV Powerdetect Cordless. 

TV / OLV Powerdetect Robot Vacuum

SOCIAL - one of many.